New from Routledge · Speechmark

Igniting Potential

The Inclusive Teacher's Guide to SEND Success

A new book by Emma Pinnock, Founder of Essential Education Group. Psychology, neuroscience and classroom practice — brought together to help every teacher unlock every child's potential.

Kindle & fast delivery on Amazon UK · Paperback, hardback & eBook also from Routledge.

Also in paperback, hardback & eBook from Routledge.com.

Front cover of Igniting Potential: The Inclusive Teacher's Guide to SEND Success by Emma Noel Pinnock
About the book

A coherent, humane pedagogy for every SEND classroom.

Igniting Potential combines psychology, neuroscience and practical classroom experience to introduce a coherent SEND pedagogy. It explores developmental readiness, regulation, cognition, communication, adaptive teaching and leadership — giving teachers and school leaders practical tools to build confidence and improve pupil outcomes.

Written for the current SEND landscape — rising need, growing complexity, workforce pressure — the book argues that what teachers need is not more initiatives, but greater knowledge and confidence about how children actually learn.

Where to buy

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"Every child can learn. Not every child learns in the same way, or at the same pace. Our responsibility is not to decide whether a child can learn — it is to discover the conditions under which learning becomes possible. Potential is never absent. It is waiting for the right key."

— Emma Pinnock

Launch moments

It's here — in every classroom.

Snapshots from launch week — tap any tile to view it larger, then share or save.

The big ideas

Six commitments at the heart of the book.

Stage before age

Meet children where they actually are developmentally, not where a year group says they should be.

Regulation before cognition

A regulated nervous system is the pre-condition for learning. The body supports the brain.

Adaptive teaching is excellent teaching

SEND pedagogy isn't a separate track — it's the highest standard of teaching for every learner.

Knowledge builds confidence

When teachers understand atypical learning, their confidence — and their wellbeing — grows.

Understand the child

Education should be designed to understand the child, not ask the child to fit the system.

Inclusion benefits everyone

Improving SEND pedagogy doesn't just help some children — it lifts education for all of them.

Praise

What educators are saying.

"A rare book that treats teachers as thinkers. Emma gives the profession the vocabulary and the confidence it has been missing on SEND."
— Headteacher, Multi-Academy Trust
"Clear, humane, and grounded in the science. This will change how our staff plan every lesson."
— SENCO, Primary School
"Emma cuts through the noise. Practical, compassionate, and evidence-informed — exactly what schools need right now."
— Education Consultant

Placeholder endorsements — real quotes will replace these before launch.

Read an excerpt

From the opening pages.

"The children we are describing as 'hard to teach' are, more often than not, children we have not yet understood. When we change what we understand about a learner, we change what we are able to teach them. Pedagogy is not simply what we do — it is what we know."

— Chapter 1, Igniting Potential

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Out now on Amazon UK.

Grab your copy today — every purchase helps Igniting Potential reach more classrooms.

Kindle & fast delivery on Amazon UK · Paperback, hardback & eBook also from Routledge.

Published by Routledge · A Speechmark Book

Emma Pinnock, author of Igniting Potential, photographed in front of a bookshelf
Meet Emma Pinnock

Educator, author, and founder on a mission for inclusive schools.

Emma is Founder of Essential Education Group, an educational leader, coach and author with a background in psychology, teaching, leadership, governance and SEND.

She is Chair of Governors at a primary school and a Trustee and Chair of the Safeguarding Committee at a national charity supporting disabled children and their families. Her work bridges psychology, neuroscience and classroom practice to help educators understand the whole child.

Speaking & media

Available for keynotes, podcasts and school leadership events.

Emma speaks at trust conferences, professional development days, podcasts and media interviews on SEND pedagogy, adaptive teaching, teacher confidence, regulation, leadership and school improvement.

  • SEND Pedagogy
  • Adaptive Teaching
  • Regulation Before Cognition
  • Leadership for Inclusion
  • Teacher Confidence
  • Whole School Inclusion

Speaking enquiry

Tell us a little about your event and we'll be in touch.

Or email support@essentialeducationgroup.com.

Media & press kit

Everything journalists, podcasters and event organisers need.

Request assets or biographies by email — we'll reply within one working day.

Stay in the loop

Launch updates, events & new writing from Emma.

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